![]() “With bourbon whiskey serving as one of our global priority brand pillars, Howler Head is an ideal fit for our portfolio,” Bob Kunze-Concewitz, CEO of Campari Group, said, according to FoodBev. Howler Head is the official flavored whiskey partner of the UFC. Howler Head is best known for its connection to UFC President Dana White, who is a partner of the brand - but does not own it, despite popular belief. The group will have the option to buy 100% of the brand – subject to future results – beginning 2025.Īccording to FoodBev, the deal gives Campari “a route to total ownership and exclusive distribution rights” of the brand. Global spirits company Campari on Wednesday announced that it has agreed to purchase a 15% stake in the banana-flavored Howler Head Kentucky bourbon whiskey brand, which is owned by Catalyst Spirits.Ĭampari has agreed to pay $15 million in cash for a 15% interest in the brand. Its smooth and rich flavor is sure to please, and its versatility makes it a great addition to any home bar.Campari has agreed to acquire 15% of Howler Head banana-flavored bourbon. If you’re a whiskey lover, then you owe it to yourself to try Dana White Whiskey. Its versatile flavor profile and celebrity endorsements have helped it to gain popularity among whiskey enthusiasts and UFC fans alike. It is made with high-quality ingredients and undergoes a unique distilling process that sets it apart from other whiskeys on the market. Final Thoughts A Great Addition to the Whiskey Marketĭana White Whiskey is a great addition to the whiskey market. The brand has plans to expand its distribution to other countries in the near future. It is also available for purchase online, which makes it accessible to a global audience. International Distributionĭana White Whiskey is currently available in the United States, Canada, and the United Kingdom. Their endorsements have helped to bring the brand to a wider audience. It has also been endorsed by several celebrities, including Dwayne “The Rock” Johnson and actor Mark Wahlberg. Since its launch, Dana White Whiskey has been gaining popularity among whiskey enthusiasts and UFC fans alike. The Popularity of Dana White Whiskey Celebrity Endorsements It works well in classic whiskey cocktails like the Old Fashioned and the Manhattan, but it can also be used in more modern cocktails like the Whiskey Sour and the Boulevardier. One of the great things about Dana White Whiskey is that it is versatile enough to be used in a variety of cocktails. The whiskey is also surprisingly easy to drink, with a smooth finish that doesn’t overpower the palate. It has notes of vanilla, caramel, and oak, with a subtle hint of fruit from the Cabernet Sauvignon finishing process. The Taste of Dana White Whiskey Notes and Flavorsĭana White Whiskey has a smooth and rich flavor that is sure to please any whiskey enthusiast. This finishing process gives the whiskey a unique flavor profile that sets it apart from other whiskeys on the market. It is aged for four years in American oak barrels, and then it is finished in barrels that previously held Cabernet Sauvignon from Napa Valley. ![]() The whiskey is made in small batches and undergoes a unique distilling process. White teamed up with a master distiller to create a blend that he would be proud to serve to his guests. He couldn’t find anything that met his standards, so he decided to create his own. The idea for Dana White Whiskey came about when White was looking for a high-quality whiskey to serve at his Las Vegas home. ![]() ![]() In 2019, White launched his own whiskey brand, and it has been gaining popularity ever since. He has been instrumental in bringing MMA to the forefront of the sporting world, and now he is making waves in the world of whiskey. Dana White, the current President of the Ultimate Fighting Championship (UFC), is a man of many talents. ![]()
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